{"id":18477,"date":"2020-11-04T09:23:59","date_gmt":"2020-11-04T09:23:59","guid":{"rendered":"https:\/\/www.eelabels.com?p=18477"},"modified":"2025-02-21T09:48:05","modified_gmt":"2025-02-21T09:48:05","slug":"denim-days-digital-2020","status":"publish","type":"post","link":"https:\/\/www.eelabels.com\/en\/uncategorized-en\/denim-days-digital-2020\/","title":{"rendered":"Denim Days Digital 2020"},"content":{"rendered":"

Of course we missed the smell and atmosphere of a “live-edition” but the advantage is that we could have many meetings and follow all lectures while sitting comfortably at home. Let’s stay positive !<\/p>\n

One of the interviewed persons: Tonny Tonnaer of Dutch jeans brand Kings of Indigo<\/a>.<\/p>\n

Who’s been interviewed at many events. Why? KOI has a clear strategy: making the collection as sustainable and recycled as possible. He is an example to many in the jeans industry and collaborates with many parties to make his dream come true.<\/p>\n

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From sustainable to circular production<\/h2>\n

Much has changed in the industry, and a new mindset was created. Most of the jeans brands are trying to produce more circular. The following key-points are the main focus of KOI:<\/p>\n

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  1. Waste management<\/li>\n
  2. Less water use<\/li>\n
  3. Planet friendly materials<\/li>\n
  4. Social responsibility<\/li>\n
  5. Transport<\/li>\n<\/ol>\n

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    Branding items for a more sustainable (fashion)brand<\/h2>\n

    Our sustainable collection – of 2020 – provides tips to become more circular as a (fashion)brand. With the following products you can take your first, or next step:<\/p>\n