Conquering the world with QR codes: match point at Australian Open

QR labels offer a world of possibilities: that is well known. However, the innovation now brought EE Labels to the other side of the world. Tennis brand Quiet Please served up their first circular collection at the important tennis tournament: The Australian Open.

Professionals like Kevin Krawiets and Tim Puetz played in the sustainable collection from the brand which offers a takeback service to recycle all products from the circular collection at ‘end of lifetime’. More services will be added later to the flexible backend. The QR labels are also 100% made from recycled yarn. Smashed it, right?

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