In response to the question from BMA, each label has a unique number that is electronically linked to the mobile phone of the unique users, who receive real-time updates on their sitting posture via a special app.
The ‘Axia Smart Active App’ provides employees with tailor-made advice on how to improve their work posture. All they have to do is install the free app on their smart phone and link it to the unique signal provided by the chair.
This example of co-creation is a good follow-up to a previous case of cooperation between EE Labels and BMA Ergonomics. Within the framework of their ongoing search for innovative solutions within their own market, both companies have once again managed to combine their strengths, resulting in the creation of this new product.