A hangtag is the first thing to be removed, before customers are using the purchased product. What if your customer can still use the tag and it does not end up in the bin?
Let’s develop some ideas! For this you can use the following guidelines.
Since you’re not just showing a price, customers will know and feel that you care about more than just profit. After purchasing, customers can feel better about themselves, knowing that they invested fpr a good cause.
It’s always good to include even more information about your product.
By using hangtags as user guides, customer will likely feel more satisfied during the use of their purchase. It will automatically create more value and care about your product, and with that your brand. Also talking sustainability: instructions on how to take proper care of your product can lead to a longer life-time for your product. When it turns out to really work, and so last long: most likely customers will come back for more.
Providing information for your customers is a good option, but consider taking an even more unusual approach. Create a nice action with a discount on additional products – to upsell in stores, or team up with a local restaurant or bar and offer a free coffee when the purchased amount is sufficient.
A nice example of dual function hangtags are the scented bags by Survival of the fashionist. Their knitted sweaters are handmade, by putting a scented bag when storing them customers take extra care of the item – showing the value and even creating an event or ritual around the product.